We undertake a 9 point inspection of all our websites:
Are the URLs web-crawler friendly?
Is there a sitemap?
Enforce periodic Google indexing?
Are site caches/ compression techniques active?
Are all images optimized for the web?
Do images downloads quickly?
Are site/ page meta-tags/ key words in place?
Is the site registered with the major search engines?
Inadvertently on the Google blacklist? Is site set up for web analytics?
What is the strategy for sponsored ad word searches for driving traffic to the website?